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Laws of Human Nature — Quote 36

The key to successful flattery is to make it strategic. If I know that I am particularly awful at basketball, praising me for my basketball skills in any way will ring false. But if I am uncertain about my skills, if I imagine I am perhaps not really so bad, then any flattery on that score can work wonders. Look for those qualities people are uncertain about and offer reassurance.

Laws of Human Nature cover
Laws of Human Nature
Robert Greene
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