33 Strategies Of War — Quote 271
“It is hard to make your way in the world alone. Alliances can help but if you are starting out, it is hard to get the right people interested in an alliance with you there is nothing in it for them. The wisest strategy is often to join the group that can best serve your long term interests or the one with which you have the most affinity. Instead of trying to conquer this group from the outside, you burrow your way into it. As an insider you can gather valuable information about how it functions and particularly about its members hypocrisies and weaknesses. Knowledge you can use to wage insidious intra-organisational warfare. From the inside you can divide and conquer. Remember: your advantage here is that unlike the other members, you have no sentimental attachment to the group; your only allegiance is to yourself. That gives you the freedom you need to make the manipulative and destructive maneuvers that will propel you to the fore at the others expense.”
