“Your enemies will naturally choose to fight on terrain that is to their liking, that allows them to use their power to best advantage. Cede them such power and you end up fighting on their terms. Your goal is to subtly shift the conflict to terrain of your choice. You accept the battle but alter its nature. If it is about money, shift it to something moral. If your opponents wants to fight over a particular issue, reframe the battle to encompass something larger and more difficult for them to handle. If they like a slow pace, find a way to quicken it. You are not allowing your enemies to get comfortable or fight in their usual way. And an enemy who is lured onto unfamiliar terrain is one who has lost control of the dynamic. Once such control slips from his hands, he will compromise, retreat, make mistakes and effect his own destruction.”