“: Just like Chanel, you need to reverse your perspective. Instead of focusing on what you want and covet in the world, you must train yourself to focus on others, on their repressed desires and unmet fantasies. You must train yourself to see how they perceive you and the objects you make, as if you were looking at yourself and your work from the outside. This will give you the almost limitless power to shape people’s perceptions about these objects and excite them. People do not want truth and honesty, no matter how much we hear such nonsense endlessly repeated. They want their imaginations to be stimulated and to be taken beyond their banal circumstances. They want fantasy and objects of desire to covet and grope after. Create an air of mystery around you and your work. Associate it with something new, unfamiliar, exotic, progressive, and taboo. Do not define your message but leave it vague. Create an illusion of ubiquity—your object is seen everywhere and desired by others. Then let the covetousness so latent in all humans do the rest, setting off a chain reaction of desire.”