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How To Win Friends And Influence People — Quote 16

Self expression is the dominant necessity of human nature. Why can't we adapt this same psychology to business dealings? When we have a brilliant idea instead of making others think it is ours, why not let them cook and stir the idea themselves. They will regard it as their own; they will like it and maybe eat a couple of helpings of it.

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How To Win Friends And Influence People
Dale Carnegie
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